Updated: Feb 7
Are you a small business owner looking to increase your online presence and visibility? Having a My Business account is an essential part of any local SEO strategy. Setting up and verifying your listing, optimizing it for maximum benefit, and managing reviews are all important steps for ensuring that your business will be found by potential customers. In this article, we’ll discuss each of these components in detail so you can make the most of your My Business account and boost your local SEO efforts.
My Business is important for local SEO
Having a My Business account is essential to any local SEO strategy. It helps businesses connect with local customers and boost their visibility in search engine results. With accurate and up-to-date information, your business stands out from the competition and increases its credibility.
My Business listings appear prominently in search engine results pages (SERPs). They display important information such as address, phone number, website URL, opening hours, and reviews – making it easy for customers to find you quickly. This can lead to higher click-through rates (CTRs) as people are more likely to click on an entry that has detailed contact information.
My Business listings also provide searchers with useful information about a business such as its services or products, which can help them make informed decisions. Moreover, having a listing that is regularly updated boosts trust in your business among potential customers.
The reviews posted on My Business accounts can also improve CTRs by providing honest feedback from people who have interacted with you before. Similarly, positive reviews increase the likelihood of offline conversions since they give potential customers confidence in the quality of your services or products.
Overall, My Business accounts are invaluable for local SEO strategies as they make it easier for customers to find you and understand what you have to offer. By regularly updating your listing with accurate information and responding positively to customer reviews, you can maximize your presence in local SERPs and boost conversions both online and offline.
Create and verify your My Business listing
Creating and verifying a My Business listing is the first step to boosting your local SEO. To create a listing, you must have or create a Google account. Once you’ve done that, go to google.com/business and click “Start Now”. You will be asked for basic information about your business such as the name, address, and phone number which should match what is listed on other online sources like your website, social media accounts and directories.
Once the details are filled in, you will need to verify the listing with Google by either having them call or mail you a postcard with instructions on how to finish setting up the account. This helps make sure that only legitimate businesses appear in search results so customers can trust their search results when looking for local businesses.
After creating and verifying your listing, it's time to optimize it for maximum benefit. A well-optimized listing includes accurate details such as hours of operation, services offered, and photos of your business or products that can help customers decide whether they want to visit or purchase from you. You should also include relevant keywords throughout your profile which will help people more easily find your business when they search related terms on Google. Furthermore, don't forget to turn on “Google My Business Insights” which provides data about how customers interact with your profile, such as how many views it gets monthly, where people are viewing it from geographically, etc.
Finally, managing reviews plays an important role in optimizing and maintaining a successful My Business account. Reviews provide potential customers insight into how others feel about working with or visiting the business and can play an integral role in their decision-making process when choosing which business to patronize locally. It's important to respond quickly when someone leaves a review - even negative ones - so other customers know that their voices are being heard and that customer service is being taken seriously by the company they're considering patronizing.
Optimize your My Business listing
Optimizing your My Business listing is essential for maximizing its ability to drive customers and improve local SEO. Here are a few tips to help make sure your business stands out:
Include Your NAP and Relevant Keywords: It's important that your Name, Address, and Phone (NAP) information is accurate on your My Business account. Additionally, include relevant keywords in the business description section—this will assist customers searching for those terms.
Encourage Reviews from Customers: Reviews offer potential customers an insight into what others think of your services or products. Urge customers to leave reviews by responding promptly and professionally to positive feedback, as well as addressing any negative comments in a constructive manner.
Keep Your Hours Up-To-Date: Making sure that the opening hours on your My Business account are correct is vital for giving customers an accurate understanding of when they can contact you. If there are any changes to business hours, ensure these are updated promptly so people know precisely when you’re available.
By following these steps, you can make sure your My Business listing surpasses the competition and gives potential clients the best first impression when looking up businesses like yours locally. Taking the time to optimize it should be rewarding with increased visibility and higher search engine rankings over time!
Add photos and videos
Adding high-quality photos and videos to your My Business account is essential for local SEO purposes. Not only do they help customers get a better feel for your business, but they also draw attention to your listing in search engine results. Photos and videos can help potential customers make an informed decision about visiting or buying from your business.
Adding photos and videos to your My Business account is relatively simple. All you have to do is click the “add photos” button on the left side of the screen, then select the files you want to upload from your computer or smartphone. To optimize them for maximum benefit, it’s important to select images that are high quality and relevant to what your business offers - this could be a photo of a product, a team member at work, or an event sponsored by the business. It’s also important that each image includes keywords relevant to the business in its filename so that search engines can index it more easily. Videos should be short (no more than two minutes), engaging, informative, and optimized with keywords as well.
Once photos and videos have been uploaded, it's important to manage reviews regularly as well. Potential customers may leave reviews based on their experience with these visuals, so it's important to respond promptly if there are any negative comments or complaints about them. Acknowledge customer feedback and address issues where appropriate; this helps build trust with potential customers and shows that you take customer service seriously.
By adding high-quality photos and videos to your My Business account and taking the time to review customer feedback regularly, you can ensure that potential customers get an accurate picture of what services or products you offer - which could lead to increased foot traffic or sales in your local area!
Manage your reviews
To ensure that your online reviews are managed efficiently and effectively, it's important to encourage customers to leave reviews. This can be done in a variety of ways, including adding review buttons on websites or social media channels and sending automated emails after purchases have been made. Additionally, providing an exceptional customer service experience will likely lead to more positive reviews being generated.
When responding to both positive and negative feedback from customers, it is critical that you take the time to thank them for their comments and show that you are actively taking steps to resolve any issues they may have had. Doing so will demonstrate that customer service is a priority for your business while also improving visibility in search engine results pages (SERPs).
Finally, incentivizing customers with discounts or vouchers for future purchases or entry into competitions with prizes such as gift cards can be an effective way of encouraging more people to write reviews. This could prove extremely beneficial when trying to improve local SEO efforts by boosting rankings in SERPs.
By following these tips for managing online reviews, you'll not only give potential customers an accurate picture of what your business offers but also enhance overall local SEO performance at the same time!