10 Essential Questions to Ask Before Hiring a Digital Marketing Company
Updated: Feb 5
What types of digital marketing services do you offer?
It's important to find out what types of digital marketing services a company offers. Ask us about our packages and services, such as website design, SEO, pay-per-click advertising, social media management, content marketing, and email marketing. Find out what each service involves and how it can help your business succeed online.
What are your qualifications and experience?
Regarding digital marketing, experience really matters. You'll want to ask us about our qualifications and level of experience in the areas you are looking for help with. Established companies that have been around for a while usually have more expertise than newer ones. It's also important to determine how long we've been using specific strategies or technologies, as they can evolve over time. Asking us about our qualifications and experience can help you make a decision that will benefit your business in the long run.
Do you have any notable client success stories?
When choosing a digital marketing company, it's important to get an idea of their track record of successful projects. Ask us to share some case studies that demonstrate the strategies we used and how they resulted in success for our clients. Seeing real-life examples can give you confidence in our abilities and validate our claims of providing quality services. We should also be able to provide references from past and current clients so that you can find out more about their experiences with us.
How will work be monitored and tracked?
A high-quality digital marketing company will provide you with measurable results for any campaign. Before committing to a contract, find out what tracking software and analytics tools we use to monitor our work and measure performance. Ask us which KPIs we focus on and how often reports are provided so that you can be sure that your campaigns are achieving the goals you have set. This transparency will ensure that both you and we are held accountable and up-to-date with the progress of our work together.
Are there any guarantees for desired performance?
When a company provides you with a service, there should be some guarantees for desired performance. When hiring a digital marketing agency, ask what type of performance guarantees they offer and whether or not they stand behind their work. Your digital marketing partner should also provide an outline of the services included in the agreement, as well as any warranties or assurances that the work will meet your standards and achieve your desired results.